_______________ 'A very touching and honest story ... Rico and Nick make a great team!' - Jacqueline Wilson _______________ An empowering adoption story by eleven-year-old Premier League Young Writer of the Year Rico Hinson-King, illustrated by the award-winning Nick Sharratt There is a kid. Let's call him Charlie. On the outside he looks like every other football-mad boy of his age. But he isn't ... A story of hope and resilience, this gentle, inspiring picture book tells the tale of Charlie, a little boy who was taken into care when he was very small. Charlie dreams of finding his forever home to share with his sisters. Sometimes he feels scared. Sometimes he wants to scream and cry (and he does, just a little). But he is strong. He is tough. Strong and Tough is by the amazingly talented ten-year-old Rico Hinson-King. Rico, like Charlie, found strength and resilience along the journey to find his forever family (and played lots of football along the way!). Rico is a Junior Premier League footballer with a knack for words too, who wrote his story so that other children going through similar circumstances can feel less alone, and to encourage empathy in others. His moving and powerful words are paired with warm, friendly illustrations by the award-winning Nick Sharratt, who famously illustrated many of Jacqueline Wilson's books including the Tracy Beaker series.

All eight episodes from the third season of the fantasy series set in the quirky and seemingly perfect small town of Eureka, where the hidden work of America's brightest scientists can lead to innovation or utter chaos. The series stars Colin Ferguson as Sheriff Jack Carter, a former US Marshal who is stranded in the town after a car accident. Episodes are: 'Bad to the Drone', 'What About Bob?', 'Best in Faux', 'I Do Over', 'Show Me the Mummy', 'Phased and Confused', 'Here Come the Suns' and 'From Fear to Eternity'.

Entrepreneurial and Small Business Development in Africa focuses on entrepreneurial development and the development of small businesses in Africa. The central idea of this book is that entrepreneurial development and small business development are connected. Entrepreneurship is lauded as an engine of growth (economic development and job creation), with small businesses often contributing to new job creation. Also, entrepreneurship and small business development are the heart of many countries’ economies. The decision to focus on entrepreneurial development and small business development is that first, there is a consensus that most entrepreneurial activities are aimed at creating small new ventures. Second, countries that give special attention to entrepreneurship stand a chance of industrialization. Third, Africa has been reported as having a rich entrepreneurial landscape as the continent’s wealthiest individuals generated their wealth as trailblazing entrepreneurs. Fourth, small-scale entrepreneurs and businesses form the backbone of economic activities across the continent. A motivation to focus on entrepreneurial and small business development is the generally accepted view that start-ups in Africa are growing calling for understanding into how to enhance productivity, efficiencies, and application of new technologies. The book aims to enhance the understanding of stakeholders (business owners, governments, practitioners) to overturn challenges such as inadequate start-up capital, competition, lack of employees with the right skills, and low use of technology. The ability to develop entrepreneurship in Africa, and the role of small-medium enterprises cannot be underestimated. The promotion of entrepreneurship in Africa is crucial as it creates jobs, provides decent livelihoods, and contributes to GDP. Most entrepreneurial initiatives in developing economies entail identifying opportunities and new venture creation. It is worth recognizing that most new ventures created take the form of small businesses and the entrepreneurial processes involve entrepreneurs’ knowledge and skills, identifying opportunities, involvement in setting up a business and managing the business. The various aspects of this book focus on many entrepreneurial activities that are undertaken on the African continent. This book is focused on African countries since there is a reason to be optimistic about the prospects for growth and entrepreneurship. To achieve entrepreneurial success in African countries, the African Development Bank (2021) proposes that there must be a link between macro and firm-level characteristics that will serve as the mix of entrepreneurship in societies. This book, therefore, considers some macro-level factors such as education, training, and skills development, technological developments, government programs, and entrepreneurial challenges and opportunities. At the firm-level, this book focuses on entrepreneurial initiatives such as branding and marketing.

From antiquity, when the Great Pyramid was revered as a wonder of the ancient world, to the Cleopatra of Shakespeare's stage, and from the medieval Arab scholars who sought hieroglyphs' mystical wisdom, to the biblical stories still told today, Visions of Ancient Egypt explores how ongoing engagement with ancient Egypt has shaped centuries of art and design. Accompanying a ground-breaking exhibition, it unpicks the constructed fantasies of this ancient civilisation and charts how ancient Egypt's iconic motifs and visual style have been re-imagined over time - revealing not just an enduring artistic fascination with Egypt, but a story of how Egypt's own heritage has been reinvented and appropriated by different cultures over time, and a history closely entwined with imperial conquest and colonial politics. Beautifully illustrated throughout and with contributions by leading scholars, this book explores the imagined construction of ancient Egypt promoted through painting, sculpture, photography, architecture and film, as well as design, fashion and jewellery. It traces the journey across time, beginning with the ancient Romans who looted Egyptian monuments and adopted Egyptian gods into their Pantheon; to Napoleon Bonaparte's invasion of Egypt, and the elite taste for all things Egyptian it prompted; as well as the Victorian creation of an Orientalist fantasy popularised at World Fairs. Presented in a nuanced way, the story is not Eurocentric. For the first time, it also places Egypt's own story firmly into the narrative, exploring for example Egyptian artists' responses to nationalist calls for independence spurred by the discovery of Tutankhamun's tomb in 1922, while also addressing the popular impact of the 'Tutmania' craze in the West and its influence on Art Deco. The book also examines the enduring appeal of ancient Egypt in global contemporary art, across media from painting and sculpture, to film and multimedia installations. Artists both within and beyond Egypt continue to look to its ancient imagery to make statements about heritage, identity and race. The book invites readers to debate and to discuss this complex history of the construction of ancient Egypt in art and design, and to ask who these visions serve - both then and now.

The progress of several businesses was severely challenged through the advent of the COVID-19 pandemic with several businesses collapsing globally. Apart from the pandemic, the business posture and dynamics of yesteryear has significantly changed as the way business is conducted today, especially in this era of industry 4.0 and the proliferation of technological assisted mechanisms have created a new environment for doing business. Comparatively, yesterday’s businesses seemed to have been in the “dark” keeping to limited geographical locations, contacts and markets but business today with the technological boom, has created a global village with the advent of the worldwide web and social media which is redefining the way business in conducted especially in product and service development, marketing and publicity, customer attraction and retention, scouting and recruitment and so on. This book responds to contemporary calls for new ways of managing businesses with practitioner-oriented discourses on topical issues like business environments and how modern businesses can thrive in same. It discusses in some detail the general composition of business environments, specific factors that influence the operations and decisions of a business within its environment, the level of control businesses have over the factors that operate within the business environment and the need for businesses to be proactive and to strategize in order to take advantage of the opportunities the business environment presents as while minimizing the negative effects some factors also present. The book provides practical applications whilst not losing sight of the theoretical underpinnings. Case studies have been provided to elucidate the theories learnt and provide practical application to real life situations. Written in easy non-technical language, the book also has practice questions at the end making it an easy instructional manual for business owners worldwide. It is also a brilliant text for introductory students of business administration and management, and covers important business areas like types of business ownership and how to start a business.

Entrepreneurial and Small Business Development in Africa focuses on entrepreneurial development and the development of small businesses in Africa. The central idea of this book is that entrepreneurial development and small business development are connected. Entrepreneurship is lauded as an engine of growth (economic development and job creation), with small businesses often contributing to new job creation. Also, entrepreneurship and small business development are the heart of many countries’ economies. The decision to focus on entrepreneurial development and small business development is that first, there is a consensus that most entrepreneurial activities are aimed at creating small new ventures. Second, countries that give special attention to entrepreneurship stand a chance of industrialization. Third, Africa has been reported as having a rich entrepreneurial landscape as the continent’s wealthiest individuals generated their wealth as trailblazing entrepreneurs. Fourth, small-scale entrepreneurs and businesses form the backbone of economic activities across the continent. A motivation to focus on entrepreneurial and small business development is the generally accepted view that start-ups in Africa are growing calling for understanding into how to enhance productivity, efficiencies, and application of new technologies. The book aims to enhance the understanding of stakeholders (business owners, governments, practitioners) to overturn challenges such as inadequate start-up capital, competition, lack of employees with the right skills, and low use of technology. The ability to develop entrepreneurship in Africa, and the role of small-medium enterprises cannot be underestimated. The promotion of entrepreneurship in Africa is crucial as it creates jobs, provides decent livelihoods, and contributes to GDP. Most entrepreneurial initiatives in developing economies entail identifying opportunities and new venture creation. It is worth recognizing that most new ventures created take the form of small businesses and the entrepreneurial processes involve entrepreneurs’ knowledge and skills, identifying opportunities, involvement in setting up a business and managing the business. The various aspects of this book focus on many entrepreneurial activities that are undertaken on the African continent. This book is focused on African countries since there is a reason to be optimistic about the prospects for growth and entrepreneurship. To achieve entrepreneurial success in African countries, the African Development Bank (2021) proposes that there must be a link between macro and firm-level characteristics that will serve as the mix of entrepreneurship in societies. This book, therefore, considers some macro-level factors such as education, training, and skills development, technological developments, government programs, and entrepreneurial challenges and opportunities. At the firm-level, this book focuses on entrepreneurial initiatives such as branding and marketing.

The progress of several businesses was severely challenged through the advent of the COVID-19 pandemic with several businesses collapsing globally. Apart from the pandemic, the business posture and dynamics of yesteryear has significantly changed as the way business is conducted today, especially in this era of industry 4.0 and the proliferation of technological assisted mechanisms have created a new environment for doing business. Comparatively, yesterday’s businesses seemed to have been in the “dark” keeping to limited geographical locations, contacts and markets but business today with the technological boom, has created a global village with the advent of the worldwide web and social media which is redefining the way business in conducted especially in product and service development, marketing and publicity, customer attraction and retention, scouting and recruitment and so on. This book responds to contemporary calls for new ways of managing businesses with practitioner-oriented discourses on topical issues like business environments and how modern businesses can thrive in same. It discusses in some detail the general composition of business environments, specific factors that influence the operations and decisions of a business within its environment, the level of control businesses have over the factors that operate within the business environment and the need for businesses to be proactive and to strategize in order to take advantage of the opportunities the business environment presents as while minimizing the negative effects some factors also present. The book provides practical applications whilst not losing sight of the theoretical underpinnings. Case studies have been provided to elucidate the theories learnt and provide practical application to real life situations. Written in easy non-technical language, the book also has practice questions at the end making it an easy instructional manual for business owners worldwide. It is also a brilliant text for introductory students of business administration and management, and covers important business areas like types of business ownership and how to start a business.

Business-to-Business Marketing: An African Perspective: How to Understand and Succeed in Business Marketing in an Emerging Africa is a comprehensive application of the most current research results, concepts and frameworks to the African business-to-business (B-to-B) context. The chapters are designed to provide the reader with a thorough analysis of b-to-b. Important aspects like competitive strategy in B-to-B, marketing mix strategies, relationship management and collaboration, business services, big data analysis, and emerging issues in B-to-B are discussed with African examples and cases. As a result, the book is easy to read and pedagogical. It is suitable for courses at universities and other tertiary levels, undergraduate and graduate courses, MBA and professional B-to-B marketing programmes. Working managers will find it a useful reference for practical insights and as a useful resource to develop and implement successful strategies. The Authors Collectively the four authors have over 60 years of teaching and research in B-to-B marketing and management in and outside Africa. They have the managerial and consulting experience that has enabled them to combine theory with practice. Their experience and knowledge provide the needed background to uniquely integrate teaching and research with the realities of the African B-to-B market. Their command of and insight into the subject are unparalleled.

This second edition of Designed for Habitat presents twelve new projects designed and built by architects and Habitat for Humanity. The ways in which we think about affordable housing are being challenged by designers and not-for-profit housing advocates such as Habitat for Humanity and its affiliates. The projects chronicled in this book consider home affordability through the lens of monthly homeownership expenses, energy efficiency and residential energy use, and issues of designed resilience to natural events ranging from aging and accessibility concerns to natural disasters and climate change. New to this edition, the projects are grouped by Scale, Construction Technology, Energy & Affordability, and Design & Context. Illustrated with over 100 color images, the case studies include detailed plans and photographs to show how these projects came about, the strategies used by each team to approach the design and construction process, and the obstacles they overcame to realize a successful outcome. The lessons and insights presented will be a valuable resource, whether you're an architect, architecture student, Habitat affiliate leader, or an affordable housing advocate.

This book offers theoretical and practical insights into the marketing of higher education in Africa. It explores the key players, challenges and policies affecting higher education across the continent; their marketing strategies and the students' selection process. While acknowledging the vast size of the continent, this book aims to provide an understanding of the dynamics of higher education in Africa. This book recognises the private and government involvement in higher education provision and students and staff as stakeholders in the marketisation process. Strategic efforts are directed by universities to attract prospective students. This book further addresses issues such as the responses of higher education sectors to the notion of markets and marketing; consumerism and competition in higher education in Africa; conceptions of the commodification of higher education in Africa; and the dominance of Western epistemologies and their influence in transforming higher education sectors. Students as consumers in increasingly marketised higher education sectors in Africa are also discussed. Though primarily for marketing students and academic researchers, the book's feature of blended theoretical and practical knowledge means that it will also be of interest to marketing practitioners and university managers.

Strategic Marketing of Higher Education in Africa explores higher education marketing themes along the lines of understanding higher education markets, university branding and international marketing strategies, digital marketing, and student choice-making. The Higher Education landscape around the world is changing. There is global competition for students' enrolments, universities are competing within their home market as well as in the international market, and as government funding for public universities is reducing there is pressure on universities to seek additional income by increasing their student enrolment. African universities are not an exception in this competitive market. This book is unique in providing a composite overview of strategic marketing and brand communications of higher education institutions in Africa. It recognises that there is a growing need for universities to understand the stakeholders and develop strategies on how best to engage with them effectively. Highlighting the unique characteristics, nature, and challenges of African universities, this book explores the marketisation strategies of African universities, with focus on the strategic digital marketing and brand management. The book provides significant theoretical and marketing practice implications for academics, higher-education administrators, and practitioners on how best to market higher education in Africa and reach out to prospective students. International practitioners aiming to market to Africans and start a partnership with an African university will also find this relevant in understanding the dynamics of the African market.

Customer Service Management in Africa: A Strategic and Operational Perspective (978-0-367-14337-4, K410515) "Customer Service is Changing!" The message of 34 authors featured in Customer Service Management in Africa: A Strategic and Operational Perspective is clear: Today's consumers are no longer 'passive audiences' but 'active players' that engage with businesses at each stage of product or service design and delivery systems. Consumer demands and expectations are also increasingly being dictated by changing personal preferences, enhanced access to information and expanding digital reality. The customer service principles - strategic and operational - advocated by these authors are universal, but particularly compelling as they apply to Africa's unique and dynamic operating environment. In recognition of the importance of excellent customer service, this comprehensive and well-timed book provides an essential guide on the increasing role of the customer to business success. This book discusses the management and delivery of customer service under seven broad themes: Customer Service as Shared Value, Customer Service Strategy, Customer Service Systems, Customer Service Style, Customer Service Culture, Customer Service Skills and Customer Experience - Advancing Customer Service in Africa. Central questions posed and addressed include: What is the new definition of customer service management? How should organisations position themselves to create value for customers and stakeholders? How should employees project themselves to align with customer service promises made by their organisations? Overall, this book provides strategic and operational insights into effective customer service management in Africa. The customer service management concepts, roles and practices outlined, particularly as they apply to the African context, make it an important addition to scholars' or practitioners' reference works.

Business-to-Business Marketing: An African Perspective: How to Understand and Succeed in Business Marketing in an Emerging Africa is a comprehensive application of the most current research results, concepts and frameworks to the African business-to-business (B-to-B) context. The chapters are designed to provide the reader with a thorough analysis of b-to-b. Important aspects like competitive strategy in B-to-B, marketing mix strategies, relationship management and collaboration, business services, big data analysis, and emerging issues in B-to-B are discussed with African examples and cases. As a result, the book is easy to read and pedagogical. It is suitable for courses at universities and other tertiary levels, undergraduate and graduate courses, MBA and professional B-to-B marketing programmes. Working managers will find it a useful reference for practical insights and as a useful resource to develop and implement successful strategies. The Authors Collectively the four authors have over 60 years of teaching and research in B-to-B marketing and management in and outside Africa. They have the managerial and consulting experience that has enabled them to combine theory with practice. Their experience and knowledge provide the needed background to uniquely integrate teaching and research with the realities of the African B-to-B market. Their command of and insight into the subject are unparalleled.

Other books on information security metrics discuss number theory and statistics in academic terms. Light on mathematics and heavy on utility, PRAGMATIC Security Metrics: Applying Metametrics to Information Security breaks the mold. This is the ultimate how-to-do-it guide for security metrics.
Packed with time-saving tips, the book offers easy-to-follow guidance for those struggling with security metrics. Step by step, it clearly explains how to specify, develop, use, and maintain an information security measurement system" "(a comprehensive suite of metrics) to help:

• Security professionals systematically improve information security, demonstrate the value they are adding, and gain management support for the things that need to be done
• Management address previously unsolvable problems rationally, making critical decisions such as resource allocation and prioritization of security relative to other business activities
• Stakeholders, both within and outside the organization, be assured that information security is being competently managed

The PRAGMATIC approach lets you hone in on your problem areas and identify the few metrics that will generate real business value. The book:

• Helps you figure out exactly "what" needs to be measured, "how" to measure it, and most importantly, "why" it needs to be measured
• Scores and ranks more than 150 candidate security metrics to demonstrate the value of the PRAGMATIC method
• Highlights security metrics that are widely used and recommended, yet turn out to be rather poor in practice
• Describes innovative and flexible measurement approaches such as capability maturity metrics with continuous scales
• Explains how to minimize both measurement and security risks using complementary metrics for greater assurance in critical areas such as governance and compliance

In addition to its obvious utility in the information security realm, the PRAGMATIC approach, introduced for the first time in this book, has broader application across diverse fields of management including finance, human resources, engineering, and production in fact any area that suffers a surplus of data but a deficit of useful information.

Visit Security Metametrics. Security Metametrics supports the global community of professionals adopting the innovative techniques laid out in "PRAGMATIC Security Metrics." If you, too, are struggling to make much sense of security metrics, or searching for better metrics to manage and improve information security, Security Metametrics is the place. http: //securitymetametrics.com/

Originally published in 1997, The Pianist's Bookshelf, was, according to the Library Journal, "a unique and valuable tool." Now rewritten for a modern audience, this second edition expands into the 21st century. A completely revised update, The Pianist's Bookshelf, Second Edition, comes to the rescue of pianists overwhelmed by the abundance of books, videos, and other works about the piano. In this clear, easy-to-use reference book, Maurice Hinson and Wesley Roberts survey hundreds of sources and provide concise, practical annotations for each item, thus saving the reader hours of precious research time. In addition to the main listings of entries, such as "Chamber Music" and "Piano Duet," the book has several indexes of authors, composers, and performers. A handy reference from the masters of piano bibliography, The Pianist's Bookshelf, Second Edition, will be an invaluable resource to students, teachers, and musicians.

Health Service Marketing Management in Africa (978-0-429-40085-8, K402492) Shelving Guide: Business & Management / Marketing Management The application of marketing to healthcare is a fascinating field that will likely have more impact on society than any other field of marketing. It's been theorized that an intrinsically unstable environment characterizes this very relevant emerging field, hence raising new questions. Changing regulations, discoveries, and new health treatments continuously appear and give rise to such questions. Advancements in technology not only improve healthcare delivery systems but also provide avenues for customers to seek information regarding their health conditions and influence their participatory behaviors or changing roles in the service delivery. Increasingly, there is a shift from a doctor-led approach to a more patient-centered approach. In Africa, the importance of marketing-driven practices in improving the delivery of healthcare services cannot be overemphasized. The issue of healthcare delivery and management is significant for policymakers, private sector players, and consumers of health-related services in developing economy contexts. Scholars have strongly argued in favor of marketing and value creation in healthcare service delivery in Africa. Each country in Africa has its own issues. For example, long waiting times, unavailable medications, and unfriendly staff are just a sampling of issues affecting the acceptability of healthcare services. These examples highlight the need to utilize marketing and value creation tools in the delivery of healthcare services. Furthermore, there is a need for the integration of service marketing and management principles to enhance the delivery of quality healthcare across Africa and other developing economies which is the critical focus of this book. This book responds to calls for quality healthcare service management practices or processes from developing economy perspectives. Focusing primarily on African and other developing economy contexts, this book covers seven thematic areas: strategy in healthcare; marketing imperatives in healthcare management; product and pricing management in healthcare; distribution and marketing communications in healthcare; managing people in healthcare; physical evidence and service quality management in healthcare; and process management in healthcare.

Customer Service Management in Africa: A Strategic and Operational Perspective (978-0-367-14337-4, K410515) "Customer Service is Changing!" The message of 34 authors featured in Customer Service Management in Africa: A Strategic and Operational Perspective is clear: Today's consumers are no longer 'passive audiences' but 'active players' that engage with businesses at each stage of product or service design and delivery systems. Consumer demands and expectations are also increasingly being dictated by changing personal preferences, enhanced access to information and expanding digital reality. The customer service principles - strategic and operational - advocated by these authors are universal, but particularly compelling as they apply to Africa's unique and dynamic operating environment. In recognition of the importance of excellent customer service, this comprehensive and well-timed book provides an essential guide on the increasing role of the customer to business success. This book discusses the management and delivery of customer service under seven broad themes: Customer Service as Shared Value, Customer Service Strategy, Customer Service Systems, Customer Service Style, Customer Service Culture, Customer Service Skills and Customer Experience - Advancing Customer Service in Africa. Central questions posed and addressed include: What is the new definition of customer service management? How should organisations position themselves to create value for customers and stakeholders? How should employees project themselves to align with customer service promises made by their organisations? Overall, this book provides strategic and operational insights into effective customer service management in Africa. The customer service management concepts, roles and practices outlined, particularly as they apply to the African context, make it an important addition to scholars' or practitioners' reference works.

The international business environment has undergone major turbulence in 2020 following the onset of lockdowns, travel restrictions and social distancing all prompted by Covid-19. These restrictions have limited the revenue generation capacity of both countries and businesses - large and small. While the winners have been mostly those sectors with a digital footprint such as streaming services and video-conferencing giants, the creative industries have felt a much harder blow. Against this backdrop, The Creative Industries and International Business Development in Africa takes an unorthodox approach to showcasing the trends and challenges of the contemporary creative economy with a view to positioning the sector for a global audience. Drawing upon the categorisations of the Creative Industries Federation, the book interrogates, and highlights, the challenges, and opportunities of the creative industries in Africa. This is with a view to aggregating how the sector has coped with a myriad of challenges even before the pandemic. Discussions across the chapters document the changing landscape of the sector, capturing insights from the global value chain to everything digital - from arts to publishing, fashion, film and music production and distribution. Further insights are discussed around recent events such as the take-off of the African Continental Free Trade Area (AfCFTA) and the exit of Britain from the EU - with the latter event reinvigorating the Commonwealth Agenda and renewed interest in Africa's creative industries.

This book offers theoretical and practical insights into the marketing of higher education in Africa. It explores the key players, challenges and policies affecting higher education across the continent; their marketing strategies and the students' selection process. While acknowledging the vast size of the continent, this book aims to provide an understanding of the dynamics of higher education in Africa. This book recognises the private and government involvement in higher education provision and students and staff as stakeholders in the marketisation process. Strategic efforts are directed by universities to attract prospective students. This book further addresses issues such as the responses of higher education sectors to the notion of markets and marketing; consumerism and competition in higher education in Africa; conceptions of the commodification of higher education in Africa; and the dominance of Western epistemologies and their influence in transforming higher education sectors. Students as consumers in increasingly marketised higher education sectors in Africa are also discussed. Though primarily for marketing students and academic researchers, the book's feature of blended theoretical and practical knowledge means that it will also be of interest to marketing practitioners and university managers.

Strategic Marketing of Higher Education in Africa explores higher education marketing themes along the lines of understanding higher education markets, university branding and international marketing strategies, digital marketing, and student choice-making. The Higher Education landscape around the world is changing. There is global competition for students' enrolments, universities are competing within their home market as well as in the international market, and as government funding for public universities is reducing there is pressure on universities to seek additional income by increasing their student enrolment. African universities are not an exception in this competitive market. This book is unique in providing a composite overview of strategic marketing and brand communications of higher education institutions in Africa. It recognises that there is a growing need for universities to understand the stakeholders and develop strategies on how best to engage with them effectively. Highlighting the unique characteristics, nature, and challenges of African universities, this book explores the marketisation strategies of African universities, with focus on the strategic digital marketing and brand management. The book provides significant theoretical and marketing practice implications for academics, higher-education administrators, and practitioners on how best to market higher education in Africa and reach out to prospective students. International practitioners aiming to market to Africans and start a partnership with an African university will also find this relevant in understanding the dynamics of the African market.

Health Service Marketing Management in Africa (978-0-429-40085-8, K402492) Shelving Guide: Business & Management / Marketing Management The application of marketing to healthcare is a fascinating field that will likely have more impact on society than any other field of marketing. It's been theorized that an intrinsically unstable environment characterizes this very relevant emerging field, hence raising new questions. Changing regulations, discoveries, and new health treatments continuously appear and give rise to such questions. Advancements in technology not only improve healthcare delivery systems but also provide avenues for customers to seek information regarding their health conditions and influence their participatory behaviors or changing roles in the service delivery. Increasingly, there is a shift from a doctor-led approach to a more patient-centered approach. In Africa, the importance of marketing-driven practices in improving the delivery of healthcare services cannot be overemphasized. The issue of healthcare delivery and management is significant for policymakers, private sector players, and consumers of health-related services in developing economy contexts. Scholars have strongly argued in favor of marketing and value creation in healthcare service delivery in Africa. Each country in Africa has its own issues. For example, long waiting times, unavailable medications, and unfriendly staff are just a sampling of issues affecting the acceptability of healthcare services. These examples highlight the need to utilize marketing and value creation tools in the delivery of healthcare services. Furthermore, there is a need for the integration of service marketing and management principles to enhance the delivery of quality healthcare across Africa and other developing economies which is the critical focus of this book. This book responds to calls for quality healthcare service management practices or processes from developing economy perspectives. Focusing primarily on African and other developing economy contexts, this book covers seven thematic areas: strategy in healthcare; marketing imperatives in healthcare management; product and pricing management in healthcare; distribution and marketing communications in healthcare; managing people in healthcare; physical evidence and service quality management in healthcare; and process management in healthcare.

The Systems of the Body series has established itself as a highly valuable resource for medical and other health science students following today's systems-based courses. Now thoroughly revised and updated in this third edition, each volume presents the core knowledge of basic science and clinical conditions that medical students need, providing a concise, fully integrated view of each major body system that can be hard to find in more traditionally arranged textbooks or other resources. Multiple case studies help relate key principles to current practice, with links to clinical skills, clinical investigation and therapeutics made clear throughout. Each (print) volume also now comes with access to the complete, enhanced eBook version, offering easy anytime, anywhere access - as well as self-assessment material to check your understanding and aid exam preparation. The Endocrine System provides highly accessible coverage of the core basic science principles in the context of clinical case histories, giving the reader a fully integrated understanding of the system and its major diseases. Introduction Receptors and Hormone Action The Hypothalamus and Pituitary Part I: The Hypothalamus and Posterior Pituitary4 The Hypothalamus and Pituitary Part II: The Anterior Pituitary The Adrenal Glands Part I: The Adrenal Medulla The Adrenal Glands Part II: The Adrenal Cortex The Thyroid Gland Hormonal Control of Reproduction Part I: Male Reproductive System Hormonal Control of Reproduction Part II: Female Reproductive System Hormonal Control of Reproduction Part III: Development and Fertility Insulin and the Regulation of Plasma Glucose Hormonal Regulation of Plasma Calcium and Calcium Metabolism Miscellaneous Hormones Systems of the Body Series: The Renal System The Musculoskeletal System The Nervous System The Digestive System The Endocrine System The Respiratory System The Cardiovascular System